한식 프랜차이즈 레스토랑의 물리적 환경이 관계품질에 미치는 영향에 관한 연구

The purpose of this study is to examine the importance of physical environment of Korean-Food Franchise Restaurant and to evaluate the impact of physical environment on customer satisfaction, reliability and commitment. Data were collected using questionnaires asking the preference to the attributes that make up the physical environment of Korean-Food Franchise Restaurant. After pilot study a survey was done. After 300 questionnaires were handed out, the 277 answer sheets were analyzed from responding customers except for incomplete ones. Conclusively research shows that physical environment has a positive effect to the quality of relationship. The findings help restaurant managers and practicioners to understand the importance of physical environment and their influence on quality of relationship. They have to invest their resources more efficiently making changes to physical environment to increase the quality of relationship.