항공권발권 수수료 효율화 방안 및 서비스수수료 타당성 연구

Almost Airlines in US and many European counties have either set travel agent commissions at a very low level or removed them altogether. Also K Airlines, one of Korean National airlines decide to remove travel agent commissions from Jan of 2010. So travel agent need to build new business model in travel market through the study on the effectiveness of travel agent commissions and validity of Service Fee. This paper provides an overview of the travel agent business model through overseas case(US, European counties and Japan) and revenue structure, an alternative business mix, new business model in Korean travel market through the survey of travel agent's expert. Conclusion as to the removal of travel agent commissions, suitable for the Korean travel agent business model is presented.