외식 프랜차이즈의 프랜차이저 지원활동이 프랜차이지의 신뢰, 관계결속, 몰입, 성과에 미치는 영향

This study reviewed each variable's concept and its constructional factor to identify the relationship between franchisor and trust, relational bonding, commitment and performance of franchisee by the franchisor's support of foodservice franchising and conducted positive analysis to consult the organic influential relationship between these major variables. The methodology and results of this study are as follows; First, as the result of conducting covariance structural analysis by AMOS using each variable, this research could see that high support of franchisor was related with high trust of franchisee. Second, this research could see that high trust of franchisee with franchisor was related with high relational bond between franchisee and franchisor. Third, the hypothesis that high trust of franchisee with franchisor would be related with high performance did not get significant result different to the precedent researches. It seems that the trust of franchisee dose not have direct influence but indirect influence through relational bond or commitment.