외식업프랜차이즈시스템의 관계특성이 장기관계지향성에 미치는 영향: 갈등을 매개변수, 서울 경기지역을 중심으로

The purpose of this study is to identify the influence of relationship characteristics on the long-term orientation in the franchise system and the mediating effects of conflict. To verify the hypotheses, I addressed a questionnaire to owners or manager of food service franchises which is classified by 'successful foundation of franchise' in 2005. We was able to obtain participation of 200 people 187responses, we derived statistics by means of SPSS/PC version 10.0 statistics package. The results are as followed; First, long-term orientations of franchises are influenced by communication and support of franchisor. Second, conflict has negative relationship with long-term orientation. Finally, the conflict mediated between the relationship characteristics and long-term orientation.