전략적 인적자원관리를 통한 동기부여가 비재무적 성과에 미치는 영향－보험설계사를 대상으로－

This study explored variables influencing intrinsic motivation and extrinsic motivation of life planners who seem to be high human resources, and analyzed the effects of motivation given to life planners on non－financial performance. As the variables affecting intrinsic and extrinsic motivation, strategic human resource management variables based on the resource－based theory were established, and as the non－financial performance, intention to turnover, sales performance, and variables of customer performance were established. According to the empirical analysis result, intrinsic motivation was found to affect significantly compensation acceptability and career development while extrinsic motivation gave a significant impact on evaluation of performance, compensation acceptability, and career development. Intrinsic motivation given to life planner was shown to significantly affect turnover, sales and customer performance while only extrinsic motivation gave a significant effect on sales performance. In addition, intrinsic motivation was shown to have a higher effect on non－financial performance than extrinsic motivation on the whole. The summarization of the findings shows that managers of organizations need to strengthen activities of human resource management by focusing on employees’ intrinsic motivation.