A Study on the Effect about Building Apartment for Local Background and Design in Marketing View

In housing market in Korea, apartment is currently occupied more than half of the whole households. It was the actual condition to be concentrated on apartment supplying policies lead by the central government due to high population density on limited land space. Korea is getting developed better than ever and people also have life desires to meet economical and functional living spaces for various needs of customers. Particularly,people who have specialized jobs at a high-income class has a strong desire to possess their own space and privacy which are secretly protected. The purpose of this study is to seek the development of Town Houses in Korea and to analyze shape, definition, design and functional factors as the fundamental data. Based on local Town House cases, the result of this study suggests the marketing plan to be constructed of eco-friendly life spaces in Korea living environment.