GM Foods에 대한 소비자 지식과 소비자 인식 및 구매의도

Consumers’ knowledge and consumers' perception on GM food was important to GM food in Korea because GM Foods are expected to play a great role in terms of food supply and food quality improvement. Korean government is going to plan to develop and supply GM Foods for several purpose and they are concerned with what consumers think about GM Foods. The purpose of this study was to investigate the consumers’ knowledge, consumers' perception, and consumers' purchase intention on GM foods. For this purpose a online survey and 3 times of FGI were conducted during the period of August to October in 2009. Findings based on the survey and FGIs follows：First, Consumers knowledge was not high in general. Consumers were asked to answer to 21 questions about GM Foods and the average rate of correct answer was 44.9%. They had troubles to understand exactly the attributes of gene and GM Foods consumption in Korea. Second, consumers perceived both of positive and negative aspects of GM Foods. Shorter breeding process, upgrading of crops’ quality, and an productivity increase in the farm production were perceivd as the bright side of GM Food, while not intentioned harmful organism and desease, deranged ecological order, and forced import of foreign GM products were perceived as the dark side of GM Foods. Third, consumers' purchase intention on GM Foods was not high unless they are functional foods such as diabetic foods or nutritious foods. The more consumers perceived positively and the less consumers perceived negatively on GM Foods, the more consumers were willing to buy GM Foods.