Diversifying tourism content on Korean local government websites with expatriate personal blogs

Destination marketing is crucial to attracting visitors. Prospective visitors are increasingly reliant in the Internet to get information on places they may want to visit. In South Korea, many local governments have English language web pages with tourism-related information. However, many of those websites do not have very much information, are seldom updated, and have problems related to translation and cultural differences. There are already many native English speaking foreigners writing about Korea in personal blogs with topics of interest to other Westerners. Therefore, to offer more pertinent and up-to-date information to potential visitors, local government websites.