중국 프랜차이즈 법제도 고찰

The practical meaning of the law definition for Franchise Chain Marketing is to clarify the responsibility of managing business and the undertaking of creditor's right and debt. the contract target of Commerce Franchise Chain Marketing is the technology asset, which has the character of invisible asset. and in this way, we can distinguish the Franchise Chain Marketing from Regular Chain marketing and Voluntary Chain marketing. The adjustment in law on Franchise Chain Marketing should adopt the combiantion of adjustment on national law with the industry self-control principle.