자본시장통합법 이후 e-금융 활성화를 위한 금융 환경 변화에 대한 연구

The research examines the major dimensions by which the bank's service quality influences perceived brand equity of the financial comsumer. And consumer's perceived service quality identifies relative importance of the bank's service quality factors that are multi-dimensionally categorized. Also, an integrative study has been conducted on the structural connection between service quality variables that lead to brand equity. As a result, relative influence about the dependent variable of explanatory variables were exposed in convenience service, on-line service and business process attitude, reception kindness, business convenience, accommodation, access easiness, use convenience order, and financial derivatives investment service factors that exert biggest influence on financial service was exposed to the business processing attitude. Therefore, estimate financial consumer's perceived service quality by portfolio analysis that fair improvement should be attained in each service area on the basis of analysis reslut. That is, may have to incline effort that is concentrative in emphasis improvement area shortly, and may need effort for improvement item that is gradual for long-term. Together through improvement for resource redistribution item, will have to heighten financial consumer's perceived service quality and financial brand equity.