신문 편집디자인의 변화 연구 : 라이프스타일(lifestyle)을 중심으로

In general, a newspaper is regarded as a medium through which news regarding not just current events but also information, knowledge, amusements, or advertisements are delivered to its readers. The newspaper that once was the only means to transmit information in the past presently lies in the era of inevitable transition due to the rapid development of new media technology and a tremendous amount of information. It has been less than a year since the tabloid edition and design change succeeded in Various cases of design change of foreign newspapers let us know that readers wanted the change of their format already and not the lengthy but brief and accurate article satisfies their needs. Thereupon, this article aims to examine how newspaper design has changed and what the factors for the change are through literature review. And it also analyzes how a reader gets to read a newspaper by establishing the most typical reader persona for studying the correlation between lifestyle and newspaper design. Based on the data of the analysis, this study explains how reader’s lifestyle affects design change and also presents the correlation between everyday media and newspaper. According to this research, newspaper design is affected by various factors influencing reader’s lifestyle and especially sensitively responds to the means of information delivery of media, and it is expected that this will repeat such change continuously.