부동산중개사무소의 상가권리금 결정에 관한 연구

1. CONTENTS (1) RESEARCH OBJECTIVES There has been little research on the retail rents that influence on the goodwill of the real estate offices. The purpose of this study is to identify the determination variables which affect the goodwill of the real estate offices in Seoul empirically by examining the interaction between the goodwill and the retail rents. We have analyzed 49 major real estate office data over March 2010. (2) RESEARCH METHOD A regression analysis model is constructed to test the significance of the variables on the real estate office's goodwill per 3.3㎡ in Seoul. (3) RESEARCH FINDINGS The results indicate that rental bond variable explains a significant portion of the variability of the goodwill. 2. RESULTS The results suggest that rental bond is comparatively more significant than the physical characteristics of real estate offices. The study suggests that rental bond per 3.3㎡ is the key variable affecting the real estate's goodwill per 3.3㎡, and that the tenants are willing to pay high implicit retail rents for the shop locations that are associated with the high level of the goodwill