정보화 시대의 디자인 경영에 있어 품질경쟁력에 의한 제품디자인의 파급효과

In information age, according to a paradigm shift in the field of design, product design largely contributes to achieving corporate's objective by playing the role of an integrator and a coordinator, as Design Management, for each function(product development, product design, production, marketing, sales, etc.) of the development and sale of products as a strategic tool of processing management. Based on these trends, this study is an attempt to analyse the effect of product design by quality competitiveness empirically and to analyse the positioning and functions of product design. For the methodology of this study, existing study models are analysed and the results of the survey are analysed statistically to extract measured variables. Based on these variables, The causal model of this study is established which includes quality competitiveness and product design. In this causal model, to analyse the positioning of product design, relationship between product design and variables(reliability of product, quality competitiveness, market competitiveness, customer satisfaction and customer loyalty) are analysed. Then, each of hypotheses about a effect of quality competitiveness and product design is tested to analyse the functions of product design. The results of this empirical study are that quality competitiveness much affects product design and customer satisfaction and customer satisfaction affects customer loyalty. Whereas product design does not affect customer satisfaction and customer loyalty directly. Also, this study has deducted product design affects quality competitiveness, quality competitiveness affects customer satisfaction, and customer satisfaction affects customer loyalty. Based on this analysis, this study presented product design does not affected by quality competitiveness but affects quality competitiveness, thereby it affects customer satisfaction indirectly and improves customer loyalty.