전략적 제휴에서 기업이 지각하는 위험과 성과와의 관계에 관한 실증적 연구: E-비즈니스 산업을 중심으로

While strategic alliances enable firms to develop new innovative knowledge with partners and to gain access to new markets for future growth, they also present unique risks to the firms. This research seeks to identify, categorize, and quantify these common and systematic risks associated with international strategic alliances in the E-business industry. We use the COSO Enterprise Risk Management framework and the Arthur Anderson business risk classification to guide our investigation. According to the survey results, intellectual property risk, input supply risk and price renegotiation risk are the risks that may have high likelihood of occurrence and will have a significantly detrimental effect on the firms in the event of occurrence. We extend our research to explore a risk-return relationship. Since Bowman's seminal work(1980), numerous studies have investigated risk-return connections. These studies have yielded conflicted results. According to our results of risk and performance in the international strategic alliances, we find a positive association using structural equation modeling. This means that risk taking in international strategic alliances lies in their nature, leading to high performance. Therefore, careful management and persistent monitoring of these risks are critical to the success of alliance partnerships and strategic objectives of the firm.