대학기숙사의 서비스품질이 서비스가치, 학생만족 및 재이용 의도에 미치는 영향

Competition among universities to attract more students is getting keener and keener in gradual opening of educational service market and decreasing number of students applying for university. The severe competitions eventually are making hard efforts to invite as many good students as possible. In this paper, Service Quality of University Dormitory they operate has become a major argument they can persuade students with as it is not only an essential component of universities' educational service quality but also is a place where humanity education can be jointly conducted through the social life students lead in it. The present study deals with an empirical research on the effects of dormitory's service quality on service value, satisfaction on the part of students and their intent to reuse the dormitory. This result may contribute to drawing higher satisfaction from students and, eventually, to promoting brand image of a university and strategies for enhancing competitiveness by understanding components of dormitory service quality of universities.