기업의 융합형 디자인전략 체계(CDSS) 및 구조 모형 연구

Design management so far has been implemented in system-oriented manner, focusing mainly on government policy and internalization of large corporations. However, this policy and direction lacks the vision which considers the speciality of domestic small & medium enterprises and venture business. Hence it is difficult to prepare relevant policy on them. Design management as policy alternative for them shall be implemented centered on strategy rather than on system, Also, design strategy in consideration of characteristics of small & medium enterprise and in supplement of design policy process by CEOs. The concept of convergence is the subject of social interest, and is identical with object of design in the aspect that various related contents are accepted in harmony. This study extracted and analyzed convergence related contents in design field and studies the possibility of convergence design, and as the result tried to present Convergence style design strategy. Convergence type design strategy is purposed on providing advice to corporate CEOs and decision makers, and also to establish the long term vision through mutually horizontal cooperation between management, brand, consumer and technological experts centered on design. For this purpose, this study established the system through detailed study on consistency of management ideology, brand identity establishment, establishment of client(consumer) opinion collection system, presentation of design vision, and securing technological competitiveness etc. For this study, this paper presented structural model for convergence type design strategy by classifying into composite, entrepreneur, specialist and business-starting types according to CDSS analysis table. By this CDSS structural model this paper proposed the convergence type design strategy model comprising both process ad system altogether.