대학생참가 중심 음식이벤트 프로그램의 기대, 만족 및 충성도: ‘2010대한민국요리경연대회’를 사례로
Expectation- Satisfaction and Loyalty on the Event Program of 2010 Korea Food Festival
손선미(청운대학교); 이상정(청운대학교)
13권 5호, 137~154쪽
초록
The major purpose of this research is to examine differences between expectation and satisfaction on the 6 programs of 2010 Korea Food Festival. In order to achieve this purpose, previous literature concerning food event, event program, and expectation-satisfaction theory were reviewed. Data was collected from 353 visitors during three days in the 2010 Korea Food Festival. The major findings from this study are two. First, there are some significant differences between expectation and satisfaction on the event programs. Second, event program's satisfaction impacts on the event overall satisfaction, revisiting intention and recommendation intention. The results will be contributed as useful guidance for organizer and marker of food and event industry.
Abstract
The major purpose of this research is to examine differences between expectation and satisfaction on the 6 programs of 2010 Korea Food Festival. In order to achieve this purpose, previous literature concerning food event, event program, and expectation-satisfaction theory were reviewed. Data was collected from 353 visitors during three days in the 2010 Korea Food Festival. The major findings from this study are two. First, there are some significant differences between expectation and satisfaction on the event programs. Second, event program's satisfaction impacts on the event overall satisfaction, revisiting intention and recommendation intention. The results will be contributed as useful guidance for organizer and marker of food and event industry.
- 발행기관:
- 한국외식경영학회
- 분류:
- 관광학