퍼블리시티권의 상속에 관한 연구

Today the case which from direction of a ceremony uses the name or portrait etc. of the celebrity in advertisement frequently with advancement of the television, the newspaper, the magazine and the Internet etc. information communication industry, is appearing. The eminent degree of like this celebrity is a human being, is the value even on the dignity inland personal value outside which has economically will be able to use, the economic value which is created from here as the product of old time and effort and investment a price with like this reason and a use to be a possibility of doing, to receive to allow. The right of publicity still piece where the concept is indefinite is, but when simply defines this, “about commercial use of portraitㆍname etc. right” namely, portraitㆍname etc. of the person the right which is the possibility which an economic profit will use the fact that points that person oneself commercially advertisementㆍgoods etc. and will earn there is a possibility of saying. About the right of publicity is the succession possibility about is criticism because not being provision. First of all this problem handling with property, the problem precedes. If and is recognized with property, probably will be able to transfer, and according to him also the succession will be yelled and is recognized will be the possibility which will discuss. The right of publicity only the right of property side which excludes a personal rights the above the fact that exists, must recognize with property. And like this justice must recognize a transfer. Must say that like copyright or trademark right and transfer the succession is affirmed. Rather there is worry where piece which is irrational in protection of the case assignee who negates a succession or the user will occur. Recognizes a succession but, considers the profit of public and to that continuance duration means the limit will be necessary. When setting that time-limit to, common sense of common people and must consider a politic necessity and, currently type in compliance with the judge by inference the copyright act and thinks that must do in 50 in that duration.