부동산중개업의 윤리수준에 대한 인식실태분석 및 중개윤리의 제고방안 연구

The objectives of this paper are to analyze the actual cognition of the people to ethical level of real estate brokerage and to suggest the improvement methods of real estate brokerage ethics. For this purpose, this study analyzes the data of questionnaire and literature. Frequency and cross tabulation analysis by SPSS 12.0 is done and the improvement methods of real estate brokerage ethics by institutional analysis on regulations related to real estate brokerage are proposed. As a result, initial negative cognition of the people to ethical level of real estate brokerage still exists, and there is a difference of cognition between the people and real estate broker group. That is to say, the people are more negative than the real estate broker group. Therefore, it needs to change cognition of the people through the improvement of real estate brokerage ethics. For this, this paper proposes institutional improvements such as the legal regulation by the modification of real estate brokerage law and the self regulation by the Korea Association of Realtors.