A Strategic Analysis of the Convergence of the on-line and off-line B2B Business : Focus on the B2B Potential Entrepreneurship Case

B2B Entrepreneurship has been rarely studied in domestic market. In this paper three scenarios will be used for testing the compatibility of the Korean and US electronicㄴand other electric equipment industries. Econometric model is used to analyze the impact of the e-Business on the industry structure. Several business strategies on a basis of the results were derived for the off-line companies and on-line companies. Those business strategies would be fundamental resources for the B2B industrial entrepreneurship in domestic market. Fast growing tendency for the B2B market would give important insights for the start‐up business choice in the related industry. This paper tried to provide basic information for the B2B start‐up business through econometric analysis of three scenarios. In doing so, the meaningfulness of this paper in entrepreneurship economics field would be the normative analysis on the B2B start‐up business where the balancing among on-line and off-line or the hybrid portion would be decided when start-up strategy is needed.