중국 상하이엑스포에서의 인터랙티브 디자인 표현 유형 분석 - 개별과 집단 인터랙티브 전시디자인 중심으로 -

The advent of digital informatization is having a serious impact on our environment, and in this period of rapid change, the limits and boundaries of expertise are fast becoming blurred. This convergence of expertise has sought endless forms of expression, such as global EXPO events hosted with participation by governments. World Expositions offer exhibits and debates for displaying the accomplishments of human civilization and seeking out desirable paths for the future. Originating with the British Industries Fair during the Industrial Revolution of the 18th century, the Exposition came to Shanghai, China in 2010 and will be followed by the YEOSU EXPO in Korea in 2012. With such a major event in the offing, this study offers a typological analysis of how interactive design was displayed in various digital media contexts at the 2010 Shanghai EXPO, focusing on suggested points and interactive design trends. therefore, it has 300,000 visitors a day at the EXPO. So it has to consider this point for traffic flow in the exhibition space through low-holding power. It is hoped that the study may serve as basic data for the planning stages of the 2012 YEOSU EXPO in spatial design and application of digital media, and as a blueprint for making the YEOSU EXPO a success as a satisfying world event.