의자디자인 스타일이 소비자에게 미치는 영향에 관한 연구

Today, unlike past mass production and mass consumption system, if product design does not research and analyze the product consumer wants, it is natural that good feeling of consumer came from the product design factor and desire to purchase will be decreased. This is because consumer has developed by themselves with the development of information learning capability of consumer. When internet was not widely generalized like in past, due to lack of intelligence capability, consumer tends to decide without effort and purchase by looking the product displayed currently rather than various product. However, current consumer learns, compares, decides and purchases the information of product which he/she wants to purchase from the flood of various information and internet. Thus, if sensitivity of consumer and design style that consumer wants is not researched, analyzed and provided, consumer will not have the good feeling, and product will not be selected by consumer. This means that with consumer’s eyes and function of product that has the purpose for certain target reflecting purchase intention and various product categories, values that product has differences affects as the important factor. Thus, this study has surveyed the satisfaction of chair design and using chair, and distribution of reason for purchase preference. Also, from Eyetracking system experiment, preferences depending on types of chair design have been extracted as well as preferences for each type, and overall analysis and evaluation was conducted. In according to this, it is concluded that consumer tends to be influenced a lot by chair design styles. When types of product were not varied and types and numbers of product are various like today, detail considerations for consumer should be expressed in the design through quantitative evaluations considering corresponding user class.