서비스 디자인 프로세스를 적용한 국내 공공 서비스 디자인 비즈니스 모델 개발

The current global economy has changed to service-oriented industry. The value of the service itself cannot be evaluated without the real experience, thus the experience design and the service design are now becoming one of the global issues raising higher attention than before. The design is not merely one of the processes for merchandise production but includes the UX (User Experience) that people are actually using, and furthermore widens its area to the services well as the experience. There are quite a lot of successful service design references in Europe headed by UK and the United States by improving the public services or the public process. The domestic public service needs more specific solutions on how to provide the useful services to the people. In conclusion, the service design offers the service and connects people. A designer is required to carefully observe all the experiences that customers have while using the service, create the form of services that can be touched with hands and seen with eyes, and then present this service concept generating the new values. Understanding which services both the service providers and the users need is the most important factor in the whole service design planning. In addition, more importantly the in-depth discussion on how we can drive it as human being-oriented and enhance the quality of life should be made. For innovative designs, tangible and intangible elements should be overall arranged and made feasible, and then the innovative solutions should be devised. This thesis is aimed at the development of the innovative public service design business models adopting the service design processes with references to the global case studies, based on the service design methodology by recognizing the concepts and needs of the service design.