방송통신융합에 따른 방송법상 금지행위 도입 방안

The technological progress of recent years digitalization of broadcasting, Universal broadband, availability of a large array of multimedia services and major strides in compression, storage and transmission technologies is likely to result in a dramatic surge of demand for content of all types, which, in turn, will provide a huge boost to content industries. The growing popularity of on demand and two way content has had a positive consequence for Consumers' right to choose. Unfair trade between platform providers and content developers grows larger every year. It is necessary to enact of Regulations for Fair Trade in the Broadcasting Act. This paper is to examine 'Prohibited Practices' in Korean Broadcasting Act. The existing Broadcasting Act has not article of Prohibited Practices which enterpriser shall not commit. The types of and criteria for Prohibited Practices in broadcasting market are listed in this paper; Practices that unfairly reject any transaction or discriminates against a certain transacting partner, Practices designed to exclude competitors unfairly, Practices of unfairly coercing competitors to deal with the enterpriser in question, Practices of engaging in a trade with a transacting partner by unfairly taking advantage of its position in the business area, etc.