부동산거래정보망의 서비스품질과 만족도 및 재이용의도에 관한 연구

1. CONTENTS (1) RESEARCH OBJECTIVES This study aims at surveying factors for service quality and satisfaction to them to find out discontent factors while analyzing whether or not satisfaction affects the reuse intention in the real estate transaction and information network. Improvements and implications for the real estate transaction and information network are suggested through this study. (2) RESEARCH METHOD This study adopted the research on literature with the empirical study in parallel. Questionnaires were processed with the use of a statistical analysis program SPSS and the exploratory factor analysis with confidence analysis was done to test the validity of variables. The correlation was analyzed for factors in service quality, the multiple regression analysis was done for satisfaction for factors in service quality, and the regression analysis was carried out for satisfaction and reuse intention. (3) RESEARCH FINDINGS Brokers considered that transactions could not be concluded due to no active information exchange among brokers in the existing transaction and information network In addition, they were regretful for no consumer advertisement, through which it could be confirmed that they wanted the connectivity with portal sites. It could be confirmed that the satisfaction from services in the transaction and information network could be higher with higher convenience, information, interoperability and efficiency for factors in service quality. Although the analytical results on influences for the reuse intention were significant if they are satisfied for service quality, the degree of satisfaction affecting the reuse intention was seemingly weak. 2. RESULTS The influence on the reuse intention from the satisfaction from real estate transaction and information network appeared to be minor. This seems to be caused because their discontent to the current transaction and information network is great. It seems necessary to reduce any psychological discontent to the existing transaction and information network along with improvements on service quality in order to improve the transaction and information network.