상업용 부동산의 활성화 방안에 관한 연구

1. CONTENTS (1) RESEARCH OBJECTIVES It is possible to examine the method to revitalize commercial real estate in a diverse way. The purpose of this study is to maximize the entertainment element selected in large-scale mixed-use facility, extract and select the revitalization element capable of occurring in each stage of commercial real estate development, analyze its importance, propose the revitalization plan in each stage of commercial real estate development and help it with the successful development of commercial real estate gradually promoted. (2) RESEARCH METHOD This study selected the element appropriate for analyzing commercial real estate revitalization, hierarchize it and employed AHP(analytic hierarchy process) to evaluate the importance of the revitalization element of individual items and of revitalization of each stage. Based on the questionnaire research, the method of analysis was to use the Expert Choice 2000 program, divide it into the stage of development planning, the stage of construction and sale and the stage of operation and management and analyze the importance of revitalization elements. (3) RESEARCH FINDINGS The revitalization element of the highest importance in promoting the commercial real estate development project was the item of locational validity, followed by traffic infrastructure and accessibility, and accessibility of the development concept. This suggests that the commercial real estate development project should well be planned and developed to fit the conditions of the project site at the stage of development planning. All items act to commercial real estate revitalization as an important element, and so it is necessary to coordinate and plan it in a harmonious manner. 2. RESULTS It is necessary to make efforts to revitalize commercial real estate by applying diverse entertainment elements meeting the diversifying needs of consumers. And it is necessary to introduce the diverse and reasonable entertainment suited to proper size and new consumers' needs through sufficient period and examination from locational analysis to the completion of development. And it is necessary to maximize the revitalization of commercial real estate with the reinforcement of lease and operation management and pursue development gains in a long-term period to promote it as a new scheme.