ISO 26000 시행과 사회적 책임활동(CSR)이 프로스포츠 팀과 기업이미지, 기업명성, 스포츠팬의 행동에 미치는 효과: 그린스포츠를 중심으로

The purpose of this study was to investigate the relationship between professional sports teams' corporate social responsibility (CSR) on the corporation image, corporation reputation, and sport fan attitudes focused on Green Sports activity. To complete this purpose, researchers chose the subjects 300 spectators in '2010 CJ magumagu professional baseball' with convenience sampling method and used 288, excluding 12 insufficient respondents, and then process the data with SPSSWIN Ver. 17.0 and Amos Ver. 7.0 program. The results are as follows; First, the professional sports teams' CSR focused on Green Sports activity had a significant effect on the corporation image and the corporation reputation, however it had no significant effect on sport fan attitudes. Second, the corporation image had a significant effect on corporation reputation and sport fan attitudes. Third, the corporation reputation had a significant effect on sport fan attitudes.