캐릭터 기업의 국외 진출에 관한 국제 기업가정신 관점의 적용

Within the framework of international entrepreneurship (IE), several drivers for internationalization and enhanced performance of small / medium-sized enterprise were investigated in this paper. While existing IE literatures have focused on conceptual clarification and extension of IE, we proposed the systematic components of high-performing IE. We also conducted exploratory qualitative research in order to pick over meaningfulness and applicability of those components. According to case analysis,character-based SME could effectively accomplish foreign market entry, global expansion, and increased financial performance through (ⅰ) role complementarity of founding team, (ⅱ) industry growth and evolution of synergistic technologies, (ⅲ)capabilities for character creation and commercialization, and (ⅳ) firm-specific business model and managerial processes.