사회책임적 패션 기업에 대한 소비자 태도에 관한 연구

The purpose of this study was to investigate how fashion consumers have attitudes toward social responsible fashion corporate. For research method of this study, survey method was used, using the questionnaire. As main scopes of this study included literature review of social responsible fashion corporate and testing analysis about 4 hypotheses. For this study, two hundred and eighty four college students who lⅣe in Seoul participated. For data analysis, descriptⅣe statistics, factor analysis, t-test, and Cronbach Alpha were used. The results are as follows. First, based on factor analysis, socially responsible fashion corporate had 4 factors, while consumer attitudes toward social responsible fashion corporate had 3 factors. Second, out of four factors of consumer attitudes, consumer economic responsible factor showed the most biggest impact on perception of social responsible fashion corporate. Third, there were significantly differences between purchasers and non-purchasers on consumer attitudes toward social responsible fashion corporate. Finally, there were also significantly differences between male and female consumers on consumer attitudes toward social responsible fashion corporate. Based on these results, this study would provide fashion companies with social responsible fashion marketing strategies, showing how social responsible fashion marketing is important among consumers.