전략적 제휴 유형의 동태적 진화 모델: 하이테크 미디어 산업을 중심으로

This study proposed a dynamic evolution model of the strategic alliance typology in the high-tech media industry. Researcher's model was formulated from re-composition and harmonization between the two theories, Yoshino & Rangan(1995)'s alliance typology model and Das & Kumar(2009)'s alliance typology model, in the same context. Especially this study focused on the dynamic analysis about notable media IPTV players in the high-tech industry. Researcher carried out a careful observation and analysis of a number of simultaneous cases and the representative samples of strategic alliance within the IPTV industry. And then researcher established the dynamics model of typology over many years observing the evolution of the relationship between partners in the telecommunication-broadcasting convergence industry. This kind of exploratory and empirical study was composited one of the methodologies for academic contribution & advancing freshness. Thus the new model was proposed through three topics. There are various specific relationships between the players over the convergence industry. First conclusion of topic is that the relationships were changed by constructive evolution of initial conflict and cooperation. Second, the evolutionary directions consisted in overall cases. And third, this model could explain the evolution through strategic decision making and cultural & organizational gap. Researcher applied the above dynamic forces through the precedent study (Das and Kumar, 2009) to the concept of commitment and forbearance. In conclusion, researcher verifies three hypotheses through the empirical research observing the dynamics about rapidly changing high-tech industry circumstances. Moreover, in the researcher's point of this paper, it was a hidden contribution that provided the fresh conceptual lens for educational and academic introduction of the practical high-tech industry.