한국 전통숙박시설 방문객의 방문특성 및 선택속성 중요도- 만족도에 관한 연구: 세대 간 비교를 포함하여

This study examined the following three research questions. First, what the important attribute on selecting Korean traditional accommodation facilities and the degree of satisfaction on each attribute is. Second, How the gap of actual satisfaction in comparison with expected importance on each selection attribute is. Third, whether it shows differences between expected importance and actual satisfaction, and visiting characteristics when dividing visitors into two groups by age. And the results of this research can be summarized as following. First, we found that the largest numbers of visiting group is in the age of thirties. Second, visitors regard the price-related selection attribute as the key factor for deciding Korean traditional accommodation facility. But it was ranked fifteenth out of twenty seven attributes which means that visitors expect price-related attribute most important, but they have a dissatisfactory experience. Third, we found the differences between the rank in the degree of importance and satisfaction of respondent's answers considering individual Korean traditional accommodation facility selection attribute and the rank of answers considering all selection attributes simultaneously. Fourth, we found that there exists differences for importance, satisfaction, gap and visit characteristics of visitors for Korean traditional accommodation facility between classified two age group. Our overall conclusion is that these results could be used as a necessary data and as an useful strategic management information to Korean traditional accommodation facility managers for meeting various needs of visitors.