모바일뱅킹 품질 및 지각된 신뢰가 재이용 의도에 미치는 영향: 성별의 조절효과를 중심으로

Mobile banking is growing fast and the rising popularity of smart phones, which work more like handheld computers than conventional phones, was supposed to take the market even further. With increasing speed of its market, this study is to focus on detecting the crucial variables promoting the reuse intention, which results in the sustainable competitive advantage in mobile banking business. The purposes of this study are as follows. First, we study the relationship between mobile banking quality and belief variables, and investigate the relationship between belief variables and reuse intention of the mobile banking. Second, we study whether mobile banking quality has an effect on belief variables according to gender. The 641 questionnaires from the persons having been experienced in mobile banking were collected. The results of this study are as follows. First, system and information quality had positive effect on perceived ease of use, and information quality had an effect on perceived usefulness and perceived trust. Second, service quality had an influence on perceived usefulness and perceived trust. Third, gender had moderate effect on the relationship between mobile banking quality and belief variables, and belief variables had mediative effects between mobile banking quality and reuse intention. This study will provide diverse implications companies providing mobile banking services.