금융소비자의 투자 의사결정과 금융소비자 복지 증진 방안 고찰 -행동론적 접근을 중심으로 -

Even though a large number of studies on consumer decision making have been carried out, most studies of the financial(investment) market have focused on belief and preference from a behavioral approach perspective. And while many other factors, such as investment goals, information search, and post-purchase behavior, have influence on consumer decisions and ultimately impact consumers' financial welfare. it's rare to find a study from a behavioral approach perspective on the consumers' decision making process and its impact on consumer welfare. The purpose of this study investigated financial consumers' behavior in the context of decision making process through articles published in foreign countries and suggested policy alternatives of improvement of financial consumers' welfare with exploring how to enhance the quality of financial consumers' decision making. Decison making processes were investigated into investment goals, information search, comparing alternatives, belief and preference, choice, and post-choice behavior. The categorization of financial consumers' welfare improvement policies were as follows：1)goal setting in perspective of behavioral life cycle and concreteness of implementation tools, 2)quality of portfolio selection, 3)organizing default option, 4)self-control and personalization of choice option, 5)providing information, and 6)financial education. And I suggested the implication of applying policy alternatives investigated in this study to domestic financial(investment) market. In the financial(investment) market, studies on financial consumers' decision making process and its impact on consumers' welfare improvement are rare, but very important. Therefore, these suggestions provided in this study will contribute to enhancing the quality of financial consumers' decision making and improving their welfare.