녹색벤처기업의 마케팅 성과에 영향을 미치는 애로요인에 관한 연구

Worldwide, green growth is emerging as an alternative to a new economic development. Green Growth in 2008 to South Korea for a new growth paradigm of national development is proposed. And in the green industry development and investment has been a lot of support. All green industry to develop global competitiveness, with the green industry to act as seeds in the ecosystem is essential to the growth of green ventures. Without the development of a green venture profitable green industry is difficult to form an ecosystem. Green ventures as well as other ventures to think that marketing is the most difficult. Venture Although they have superior technology, market creation is the absence of marketing skills. But in high-tech sectors such as the green industry continues to maintain technological superiority in the venture unit is not easy. Green Venture eventually to customers with a differentiated marketing is differentiating characteristics should be the balance advantage in global markets. As with previous studies examining the competitiveness of marketing green market creation, delivery and distribution, Monetary support and are closely related. Therefore, bottleneck of green market creation, delivery and distribution, Monetary support as increased and the competitiveness of marketing has to be lowered. Also, competitiveness of marketing is ultimately related to marketing performance. As a result, for growth and development of green venture market creation, delivery and distribution, Monetary support for the more active support. In this paper, the results based on green venture to develop and the implications for growth and suggested ways to improve.