독일 제 3제국의 디자인 - 민족주의 디자인의 유혹과 폭력 -

Germany in the 1930s was the national-socialistic State. However it was not a unitary or closed ideological system. Therefore it had never developed its own unitary style. Instead it connected in form and content seamlessly with a repertoire of various styles that were developed in the Weimar Republic, in according to demand of its political and economical efficiency. Hence the design in the Third Reich was developed into several levels. The Volksempfaenger, the Volkswagen and the Reichsautobahn were counted as the excellent design product for the national-socialistic governance. In the Third Reich most citizens experienced an increased in private social status or material wealth for the first time in a just opened consumer society. They had positive assessments of their reality of the life and optimistic visions of the future. At that the Volksempfänger conduced to a representative evidence medium of the increased wealth with consumer products. The Volkswagen conveyed a vision of the national-socialistic mobilization. The Reichsautobahn afforded an abetment to the National Socialism of the crowd and distributed the emotion of the proud belonging to a powerful nation. This showed how all the combined products influenced the ideological identity development of the masses. This phenomenon through design is a very important historical learning example for the design policy in a collective nationalism dominated nation.