공공 담론과 기업의 사회적 책임

This paper examines the impact of contemporary discourses of corporate social responsibility on society and social theory. It critically evaluates the corporate social responsibility theories using discourse analysis and institutional approach. This provides an explanation of the national institutional systems regarding corporate social responsibility policies. The institutional comparison of United States and European countries will be discussed while analyzing the interconnected characteristics of government regulation and corporate governance. I argue that the structuration of institutional difference is an important factor in reproducing ‘diversities of capitalism’ as well as various corporate social responsibility discourses and practices. It will analyze the discourse and practices of corporate social responsibility policies within international organization and international society. The international arrangement of corporate social responsibility is limited while corporate practices are based on voluntary action rather than government or civic regulation. I argue that the relationship between narrow business interests and corporate social responsibility practices is influenced by institutional constraints: state capacity, social collaboration, roles of stakeholders, the engagement of nongovernmental and independent organization, and local community.