디자인 성과와 기업 성과의 관계

In this study, analyzed the relationship between design and business performance for the purpose of give reasons for investment to design and organize the relationship between them. By theoretical background, set the hypotheses on the relationship between design and business performance. A questionary survey conducted on 173 designers for data collect. And validity and reliability of measurement tools has been verified. Through correlation and regression analysis, the hypothesis was verified. SPSS 12.0 statistic program was used for analysis. Survey target include big, middle, and small company in size, manufacturing, service, and design agency in type, appliances, furniture, computer and communication equipment, fashion and etc. in major items. The results are as follows: First, the higher design development result(internal evaluation of design performance), the higher business performance include sales, benefits, corporate image, market share. Second, the higher design evaluation(external evaluation of design performance), the higher business performance. Therefore, design performance impact on business. These results provide a power basis for investment to company executives. It’s big academic performance that development of tools for design performance measurement and investigates the relationship between design and business performance.