여행사 종사원의 조직 커뮤니케이션이 조직동일시와 경영성과에 미치는 영향

Human resource is the base for creation a business's core competences. Without maintaining the sufficient and qualified workforce, a travel agency employer may be vulnerable to competitive forces as well as the negative impact on their bottom lines. This research paid a special attention to organizational identity and organizational communication often presented as important factors in human resource management; and it introduced management performance as a performance variable in order to establish how the three factors influence one another structurally. As a result of analysis, the following results were obtained. First, organizational communication turned out to play a positive role in enhancing identification level of employees for an organization. Second, organizational identification has a positive effect on both financial management performance and non-financial management performance. Lastly, the analysis showed that organizational communication has a positive effect on all aspects of management performance directly. When considering the fact the weak financial positions of the travel agencies do not allow them to significantly improve their workforce environment in a short period of time, the result of the study was somewhat meaningful in that it can provide travel agency industry with a realistic and applicable means to address their workforce related problems.