평생교육기관의 관계마케팅과 학습자의 행동의도관계에서 기관몰입의 매개효과

The objective of this study is to certificate whether the relative marketing of the lifelong education institution effects to learner's act-intention and, in that case, whether the marketing creates the mediated effect of the organization's immersion in the leaner's act-intension relationship. It has positive correlation among the relative marketing, the organization's immersion, the act-intention. The fulfillment of promise with a customer, the attractive variable, which is one of the subordinated variables in the relative marketing has a meaningful effect on the leaner's act-intention. In the relationship between the relative marketing and leaners's act-intention, it is analysed that emotional immersion, continuous immersion, and normative immersion have the complete mediation effect. The result of the study indicates that the lifelong education institution needs to have active consideration of the relative marketing rather than the other promotion which has been used.