전시회 서비스 속성의 중요도-만족도간의 차이 비교 분석 - 2008 서울 국제주류박람회 참관객을 중심으로 -

This research to find out the importance of service attributes as of visitors to consider when looking for the venue of the exhibition and also by utilizing IP analysis, this purpose to compare & identify the importance of the visiting before & the satisfaction differences of service attributes after the actual visit. Conventional research that had been applied by the IP analysis found to be inaccurate due to not showing enough values of its reflection since there were limitation to identify the discrepancy (GAP) between the expectation of the importance of the visit before & the satisfaction after the actual visit. Therefore, this time by creating the variable to resolve the problem when judged as the above mentioned script. It will deduct the values between the level of importance & satisfaction which will be applied for discrepancy. This resource of data is from May 9 to May 10, 2008 in two days of survey at 2008 Seoul International. Wines & Spirits collected 235 which were used for the final analysis. In the analysis of its factors, maintenance area was included the accessibility factors, focus area were included by the professionalism. Low ranked profile area were included the assurance factors and the product configuration. For last, overabundance area were including the physical environment factors.