다국적기업 본-자회사간 지식전환에 관한 실증 연구 - 한국 CJ 오쇼핑의 중국시장 진출사례를 중심으로

This research aims to analyze the transfer of knowledge process between the head office and its overseas subsidiary of a multinational enterprise by applying the perspective of knowledge translation, which is the latest perspective pertaining to research on transfer of knowledge. In particular, the transfer of knowledge between Korea's CJ O Shopping and its Chinese subsidiary Dong Bang CJ was analyzed, based on the knowledge translation perspective that emphasizes modification and development that fits well with the local market conditions during the transfer process of knowledge. As a result of the analysis, it was verified that the transfer of knowledge is not achieved through a short-term or a one-off activity, but through continuous and diverse interactive activities. Moreover, it was verified that the existing related knowledge, learning ability, current activities, and knowledge development that the demonstrative model suggested, were actually performing a vital role during this process. Lastly, a successful transfer of knowledge between the head office and the overseas subsidiary of multinational enterprises not only contributes to the performance improvement of the overseas subsidiary but also raises the stability of the subsidiary business. This is certainly an encouraging phenomenon.