소셜 미디어에서 개인의 심리 및 사회적 동기요인이 정보공유의도에 미치는 영향

This study puts its focus on what impact office workers’ motivation has on their attitude and intention of the sharing information through social media. This paper is to predict information sharing based on the theory of reasoned action(TRA). A total of 266 responses were used for analysis and the results of the study are as follows. Firstly, Enjoyment in helping and image which are psychological factors have significant influence on attitude toward information sharing. Secondly, social factors such as social network, social trust and reciprocal benefit have significant influence attitude toward information sharing. Thirdly, social norm and attitude toward information sharing has a positively influenced intention of information sharing. Information self-efficacy, however, does not have any significant influence on attitude toward information sharing. The result of this study may provide individuals and corporations with utilization of and operating strategy through social media.