소고기원산지에 대한 지역이미지가 원산지의 품질인식과 구전에 미치는 영향

The nationwide spread of foot and mouth disease in 2011, significant impact on inflation as well as damage to livestock farmers make it difficult for consumers to buy. The purpose of this study strategize marketing about livestock farmers caused by damage of foot and mouth disease annually recurring. Image for the region of origin of beef is improving satisfaction of residents living according to quality recognition such as pride, tradition culture, food development,residents living standards and competitiveness about clean image and good brand. The following implications are suggested. First, the importance of quality management is presented from local governments, farmers, corporate health and dimensions of health. Especially,food insecurity nationwide wants systematic management of economic threat and related organizations, prompt ability to respond to. Second, recognition of local origin demand sanitary brand development and institutional system of safety. Third, try to fixate the superiority of the natural environment and safety and health image.