드링크제 <박카스> 광고디자인의 변천에 대한 연구

This thesis explores the represented characteristics of visual design in Korea through advertising newspapers magazines, and CF from 1961 to 2008, about 40 years. Bacchus advertising design work reflects 2 points : the advertising industry, and the development of production technology in advertising. First, it is a focus on rhythmical visual design, through lay-out, photo, body copy, product image, logo, and by horizontal frame in newspaper advertising design in 1960s. Second, as most advertising since the 1970s until 20001 is photography, it is characterized the configuration of space photographic images (content) does not undermine the importance of the layout by advertising works as a vertical frame. Especially in terms of layout similar and distinctive features are difficult to find. Photographs, rather than an expression of the concept of advertising content and the story is characterized by differentiation. The introduction of Color TV in the 1980, has been upgraded the design sense through the techniques of photography, video and print. It is changed recognition a graphic designer that is expanded CF director field in visual design. Image advertising period directed focus on motion picture from 1990s. In post-modern period, he concept of advertising have to be expressed a hyper-image to achieve a sense of more real than the real thing. Thus, this work is turned in a planning and a creative director from the concept of drawing in advertising, sit is declined important thing of advertising design in visual design more visual communication design than graphic design in traditional advertising. In this regard, Korea advertising design can be largely classified paste-up in advertising design in 1960s, lay-out in advertising design in 1970s, and creative direction in image advertising design after 1980s.