지속가능한 발전의 사회구현 요소(3C, 3P, 3R) 분석과 트리플 바텀라인(TBL)의 융합을 통한 기업의 디자인경영에 관한 연구

This study investigates design management for sustainable development of company which is connected with community implementation elements(3C, 3P, 3R) of sustainable development and TBL(triple bottom line). 3C, which means three elements of Community(understanding life style and improving quality), City(value of the public) and Country(competitiveness of developing country), need effort of executive and designer who comprehend sociality and want to reflect in design management. So relationships and interests of each stakeholder need to be clear for smooth social role achievement of company as the one of axes in TBL, 'social profit (the same people profit)'. 3P, Process(aesthetics of analysis), People(consideration for users) and Product(value of eco and green), is the core of sustainable design paradigm. Therefore company map out a design strategy of materialization of green products for not only primary social responsibility but also realization economical profit of company. and it is closely connected with the one of axes in TBL ,'Economic profit(the same resources profit)'. 3R has three elements, Reduce(small practice-reduce), Recycle(new creation-recycle) and Reuse(consumption reduction-reuse). Design movement that users reduce, recycle and reuse products in sustainable sociaty and environment is expanded. Hence we can make active social structure as practice for sustainable earth environment which is break away from passive relatioinship and induce social perception change related with country, company and user. And it is connected with the one of axes in TBL ,'Environmental profit(the same planet profit)'.