AHP를 활용한 로컬 관광거버넌스 형성 요소의 중요도 분석 -신안군 증도사례를 중심으로-

The concept of local governance is being widely employed in the field of cultural and tourism from the perspective of sustainable community based tourism development. However, to date, not much study have examined the possible attitude differences toward the success factors of local tourism governance among different stakeholders. Drawing upon the previous literature on the factors of a successful local governance, this study developed three different dimensions of a good local tourism governance; level of participation, partnership, and institutionalization. Each dimensions were also composed of three to four sub-dimensions. Data were collected from 30 people of two different stakeholder groups of JeungDo, the first Chittaslow slow city in Korea, on May 2011. Results of AHP analyses showed that both of the two different groups counted the level of participation as the most important success factor of the local tourism governance, which were followed by the level of partnership and institutionalization. However, results indicated a significant difference on the importance of the sub-dimensions of the level of participation and partnership. Implications and future research directions were discussed based on these findings.