변증법적 분석을 통한 아이덴티티 디자인의 방향 제시

This study is started to find meaning and purpose based on differences between a sender’s underlying meaning and a receiver’s interpretation in the identity design. Over the last three decades, we were instituted in earnest identity design in our lives that have been changed from industrial society to information society, and changes in society has been the attempt as a whole variety of complex and diverse and constantly changing in the relationship. Initial identity design was hold to reasonable system form in the manual-center system, but it is changing variable identity design by on media development. Most of the identity of the existing design was limited to print media while variable identity design tried to change the forms of style for widely applied whole of media by development of media. These changes in the position of the receiver does not care enough and focusing on user centered design for the new forms of identity are discussed in the humanitarian perspective. This paper is focused an identity design and the relationship between the recipient by design and media design and development in the flow of the social and cultural. Therefore, a study on dialectics as a theoretical basis through the structural analysis was prepared, through the theoretical underpinnings of these individual elements to inspect the characteristics of the thesis-antithesis-synthesis paradigm in the relationship of the flow were investigated.