은유와 환유를 통한 그래픽디자인의 사례분석 -Urban Forest Project 배너디자인을 중심으로-

All the visual elements in a visual communication that they can make a visual symbol. These visual symbols to convey information is a non-verbal means of communication. These visual elements, because they are broad and effective communication are located in the center. The design requires different methodologies. Because the aesthetic aspect and the informational aspect, because of both sides have the same time. This paper written on the banner design images were divided into metaphors and metomymy based on the theory of semiotics. For this analysis, the semiologist Perth's three kinds of forms of Icon, Index, and sign made based on analysis. Many works of the analyzed which are mixed metaphor and metonymy are representing. On the other hand, Highly abstract representation of a strong symbol of the work was a handful. This is what many designers consider the object to represent the image of the image itself and the various causal relationships. Perth said that the ideal symbol is not a symbol that exists apart. In non-verbal communication to visual interpretation of the message recipient is impossible can cause confusion. Designers should convey social and cultural message with objectivity. Through objectivity of the representation, representation of the blend of metaphor and metonymy should be.