컬러분석을 통해서 본 웹사이트 디자인에 관한 연구

In order to cope with global competition many global companies has kept trying to build up differentiated brand image and sustain it. Those companies consider their website very important place where customers get to perceive, experience and remember their brand image. And the companies has used their websites as a useful tool for enhance their brand images. This paper is focusing to find out insights about website color strategy which major companies apply to enhance their brand image on their website. Four global companies's websites were analysed and they all belong to "The Best Global Brands Top 100" nominated by InterBrand. Based on time series analysis on these websites some simple but strong implications are confirmed. Those global companies have chosen right color to be consistent its brand, strategically used its associated color scheme and consistently applied it to the entire website areas. Right color selection is quite important factor to attract visitor's proper physical and emotional reactions. Upon these findings Korean companies need to check and enhance its color schemes on website.