전자상거래농업인의 주체-자원-환경요인별 성과관계 구명
A Study on Difference of Performance of E-business Farmers by Subject-resource-environment Factors
박흔동(서울대학교); 김사균(농촌진흥청 기술경영과); 김민정(서울대학교); 최영찬(서울대학교)
38권 3호, 573~599쪽
초록
The purpose of this study is to categorize e-business farmers and to investigate performance differences among them. Thus, this study classifies development stages of e-business into 5 types and analyses the relevance of resources, environment condition and management ability that affects to performances by the type. 5 types of e-business through cluster analysis have significant differences in financial performance, business flow, etc. And the difference of performance among the divided 3 comparison groups by level and period of e-business is verified. The effect on performance through a stage of development is different. Thus the related supporting project should be different.
Abstract
The purpose of this study is to categorize e-business farmers and to investigate performance differences among them. Thus, this study classifies development stages of e-business into 5 types and analyses the relevance of resources, environment condition and management ability that affects to performances by the type. 5 types of e-business through cluster analysis have significant differences in financial performance, business flow, etc. And the difference of performance among the divided 3 comparison groups by level and period of e-business is verified. The effect on performance through a stage of development is different. Thus the related supporting project should be different.
- 발행기관:
- 한국농식품정책학회
- 분류:
- 농업경제학